Industry Briefing Paper Essay Example | Topics and Well Written Essays - 2500 words

Industry Briefing Paper - Essay ExampleModern market is highly emulous in nature. Each and every competitor is competing very hard. Managers around the world are facing a great deal of issues regarding placing their products in the market. Proper product spacement gives significant competitive advantages to any company. In this paper, a lucubrate discussion will be done almost the different factors related with product placement. It will be a step by step discussion. The paper will include critical analysis about product placement, review of related literature, key issues. At the end of the paper suitable recommendation and certainty will be given. In the appendix, examples of two case studies will be given. Reflective analysis to a fault will be done. This paper will help the Marketing Director of Bio-gloss to place their hair explosive charge products in the market. It will act as a clear guideline for the company to attract the attentions of young, swordplay loving girls. This paper will help the company to stand out of the competitions and will enable to place their products uniquely.In this section of the study different product placements theory will be discussed in the setting of Bio-gloss. Theories will be discussed are Buying Association Theory, Brand Association Theory and Brand saliency and Recall.According to buying association theory, buyers decision making butt on related with hair care products of Bio-gloss will start as soon as young girls are unresolved to the products. The process will start with the customers having an indirect awareness or weak associations with the products of Bio-gloss. In this stage with the help of victorian product placement the organization must turn the attentions of their targeted customers towards them. It is very important for the company to develop brandmark name, familiarity with the different products of Bio-gloss. It is also important for the company to influence the purchasing behaviours of targ eted customers. How one targeted customer of Bio-gloss is being exposed to the