Helth and Saftey Childcare Assignment Essay

There are many legislations that influence healthy, safe and secure environment for early years settings. The Heath and Safety (young persons) Regulations 1997 states that ‘’Employers need to complete risk assessments for people under 18 years of age.’’ (Thornes 2008 pg84) It also states that if any hazards are the setting, then give them training that the student, trainee or work experience people may nee to do with that particular hazard. Another legislation is Health and Safety at work Act 1974. This legislation is the one that provides general guidance about all this health and safety and workers must have policies and procedures saying how the health and safety will be ensured and then follow these policies and procedures. Control of Substances Hazardous to Health Regulations (COSHH) 1994 is also part of the legislation for a healthy, safe and secure environment and states that a risk assessment should be done on hazards and make sure to store appropri ate as the COSHH regulations are. Reporting injuries diseases and dangerous occurrences Regulations (RIDDOR) 1995. E2 Describe the producers which will keep a child safe for each accident, illness or emergency. There are many procedures which keep children safe for each accident, illness or emergency and each childcare setting will have exclusion for illness policy. In my setting the exclusion policy states that all children should be excluded if they have an illness until recovered to prevent any one else in the setting getting infected. Any illness or accident will be recorded in the accident book and they do this in my work placement by writing down all the details of the incident or emergency. The child’s medical records must be checked, and where appropriate acted upon and then parents/guardians will be contacted to pick up their child. If parents/guardians are not reached, the child’s emergency contacts will be call up. In my work placement all staff follow this by carrying it out the correct way. Afterwards the child should be regularly checked to see if any think is more serious. One record copy of the child will be taken to the doctors to make sure staff deal with  any recorded conditions and then the staff at the setting can keep a record of it and keep in contact with parents/guardians. Every childcare setting will keep a record of the child’s symptoms and the actions; regular checks on the child and each time the action was taken. The staffs at my work placement setting always have copies if an incident or accident happens and make regular checks which they keep an up to date record of the child. On discovering a fire or alarm sound, the room leader should then gather the register, visitor book and nursery contact numbers. Nursery stuff will help get the children out the setting by evacuating the building from the nearest fire doors. Once left building all staff and children line up at the assemble point and when lined up the room leader checks register to check all children are present. Afterwards the staff and children must not return to the building until the building has been declared safe by the fire brigade. Once this has been done, the children and staff can return back to the setting safely. An example of an illness would be vomiting or diarrhoea. An example of an accident would be a child bumping his/her head. An example of an emergency would be a fire. E3 Plan the appropriate care of a child aged 1 for a full day in the setting. E4 Plan the appropriate care of a child aged 3 years for a full day in the setting. E5 Describe the issues that affect the planning of a challenging environment for children. There are many issues that affect the planning of a challenging environment for children. The first issue can be identifying children’s needs as this can stop the practitioner from being able to meet their needs in planning the challenging environment for them to be able to learn in, develop and take risks. The second issue can be equipment; is it safe and suitable because this is vital for the children to be able to have in a challenging environment and age staged appropriate equipment. The third issue that affects the planning of a challenging environment may be the size or layout of the area. The Forth issue can be environmental factors such as  temperature, safety, ect†¦ It will have an effect on how effective the challenging environment is. The fifth issue can be that is there supervision and enough of it. The sixth issue that affects the planning of a challenging environment maybe type of setting. The seventh issue could be consulting children as is it developmentally appropriate. E6 Describe the initiatives which influence the provision of challenging environments for children. + C1 Evaluate how two initiatives contribute to the provision of an enabling environment for children. A national initiative which influences the provision of challenging environments for children is Swedish school as they apply the Forest education approach. This national initiative influences provisions because children are learning in a different environment which has more outdoor and physical development on the children. They aim to let children explore and understand stuff in the woods and forest such as everyday products from wood. ‘’a unique way of working with young people in a woodland setting, helping them to achieve small practicable tasks, learning about fire safety, woodland management etc. It complements the Early Years curriculum in particular but also supports the 5-16 curriculum. Disaffected children, those with emotional or behavioral difficulties or exhibiting challenging behavior are all seen to benefit and can be â€Å"turned around† by the Forest School experience. Forest School particularly suits the kinaesthetic learner (those that learn by doing) who fails to achieve in a formal school setting. These children are immediately engaged in the tasks set as they suit their way of learning.’’ (http://www.infomat.net/infomat/rd741/rd1/database/Forest_Education/index.asp) A local initiative which influences the provision of challenging environments for children is Montessori such as The Oratory Day Nursery in Burnham. This local initiative influences provisions because children learn independently through tasks to meet their skill for their age without a ‘’long-term disadvantage in their gross motor skills’’ (Thornes 2008 pg250) They aim to make children do many activities which involve the children to use their hands. The Montessori approach is use in my current setting Oratory Day Care Nursery by having set activities for the children to choose from then let children do the activity whilst the practitioners observe and only interacts in the activity to give guidance. This approach also say that ‘’First education of the senses, then education of the intellect.’’ (Thornes 2008 pg250). E7 Explain the importance of helping children to manage risk and challenge in their environment. It is important for children to be helped to learn to assess and manage risk and challenge. It will be necessary for the adult to teach the child the skills he/she will need to learn about assessing and managing risk and challenge. The child can also learn to understand consequences of the challenge and risk themselves. It also teaches them, limits and binderies that they can take with them throughout their everyday life. Most importantly it teaches to progress in their education by developing and doing these challenges and risks with the adults help. In my placement I have seen this happen by practitioners allowing for the children to explore the garden for themselves and one girl was climbing up the little hill for the first time and slipped and fell over. This was a challenge for her because she had to get up to the top and her risk was that she fell but next time she will climb up the hill, she would know the risk and what may happen next time. ‘’All children both need and want to take risk in order to explore limits, venture into new experiences and develop their capacities from a very young age and from their earliest play experiences. Children would never learn to walk, climb stairs or ride a bicycle unless they were strong motivated to respond o challenges involving risk of injuries.’’ (www.freeplaynetwork.org.uk/adventure/manage.htm) E8 show an understanding of diversity and inclusive practice. Diversity and inclusive practise need to be understood and carried out in every childcare setting. Therefore each practitioner should remember to treat every child and their families fairly without discrimination. This can  be done by for example letting all children join in an activity and not saying they can’t play because of their colour, size, shape, disability, ability in activity. They should also not stereotype both the children and families that they work with. By doing this, practitioners can meet each child’s needs as an individual and are allowing for the rights of the children and their families to take place. ‘’Childcare workers are very influential in the promotion of children’s attitude and values. Children will take their cue from adult responses and reactions. Because of their powerful role, it is important that staff take issues of equality seriously and do not ignore them.’’ (Thornes 2008 pg93) In my current setting Oratory Day Nursery, all staff carrying out and understand diversity and inclusive practice by following the equal opportunities policy and enabling that each child gets the chance to develop, learn and play as an individual in the setting with the right to be heard and valued. D1 Explain how legislation can support strategies to establish and maintain healthy, safe and secure environments in early years settings. There are many ways that legislation can support strategies to establish and maintain healthy, safe and secure environment in early years settings. The most important thing that supports a healthy, safe and secure environment is having policies and procedures as this will help everyone in the setting to keep to the same rules. Having CRB checks will also support a healthy, safe and secure environment because they help protect the setting from any vunarble adults. Another thing will be regular body inspections to ensure the setting is following the policies and procedures and working to the right standards but also to see if anything may need improvement into better or is not good practise. Staff ratios can support strategies to establish and maintain healthy, safe and secure environment as without having the right staff the setting shouldn’t open. Training for many different things such as fire procedures will allow you to be able to put your knowledge and practise into your own work to keep everyone safe and secure in the setting. Having the right/appropriate resources is another way to establish and maintain healthy, safe and secure environment. The last thing would be you the practitioner yourself as you are the person who will enforce that all these legislations are done to protect the children, parents, staff and other professionals as well the setting. D2 Explain how establishing a safe environment can support the procedures necessary for accidents, illness and emergencies. Establishing a safe environment, should support the procedures necessary for accidents, illnesses and emergencies. Accidents, illnesses and emergencies cannot be totally predictable or happen through a risk or harm in an event. Many accidents occur in a work place and the main victim is a child. This is due to risks of injury and illness through lack of cleanliness, another sick child in the group, etc†¦ Injuries in a group can occur from the children not bringing adequate protection and not using the equipment the correct way. It can also be due to the work place itself because their many be mislabelled equipment, unsafe condition, faulty or broken equipment. However the accidents and illness can be due to the adult because he/she may have failure to follow the procedures, lack of tanning or worker error. Therefore all this needs to be followed the correct way in order to prevent any of this happening. It can be done by making sure everyone in the setting implements and understands the policies such as Health and Safety Work act 1974 or RIDDOR and procedure of the setting, make sure all illnesses and emergency are written, carry out risk assessments regularly, sterilise the equipment, throw away any broken or faulty equipment,, looking after children’s hygiene and insure the children know the rules. This will then creat and establish a safe environment which is safe and less of a risk for everyone in the setting. B1 Consider possible ways to maintain the safety and privacy of children and to respect their wishes. Ensuring a safe environment that allows children to have safety and privacy with respecting their wishes can be done in many possible ways. One example can be going to the toilet as this can make the child feel uncomfortable to go in front of his/her friends and having small toilets with cubicles will make them feel safe and give them privacy. The practitioner however should check to see if there is anything that can put the child at danger when going to the toilet such as chemical produces. When doing all this it allows  the staff in the setting to see over the chid and maintain the safety. In my setting I have seen this happen because when a child goes to the toilet there are small cubicles that adults can see child at any time and keep the safety and privacy that is recurred in any childcare setting. Another example can be when protecting the child such as child’s welfare. This would mean having all practitioners, other professionals, parents and students to be aware that they most not discuss any thing that is not relevant to others and keep any paper work confidential. I have seen practitioners in my setting maintain the safety and privacy of children and respect their wish by listening to them, valuing them as an individual, following the policies on safety, Every Child Matters and the CACHE Statements of Values to best practise. A Discuss the effect on practitioners of meeting the care needs of children. There are many ways of how and why practitioners may be affected when meeting the care needs of children and the support available. Practitioners may feel unhappy to see a child leave after a long time of care for them, grief if child in care dies or is badly injured, feel terrible if they do not get on with a child or the child is not progressing and have a sense of failure. They may also feel anxiety when having to tell a parent bad news or anxiety when a child has to have the social care services involved with them. There can be support given for all these things that a practitioner may be affected by to meet the care needs of children. One way can be by leading the practitioner the right way. Local education authorities can also give support by helping the setting out and working with them to help and develop the child at the best interest to. Another way can be by getting advice from support advisors. The last way they can be supported is by other colleagues and work together to improve the outcome and met the care of the Child’s needs more effectively. This will therefore result in making the child feel happy and enjoy activities or coming to the setting. It will also make child want to work with the practitioner and gain a better relationship. It can not only have an result on the children but also on the practitioner themselves because will feel happy or overwhelmed they are able to work with the child to meet their care needs and then have a better  positive communicating relationship with parents about their child to fit the care needs of that child. In my current placement, I have seen practitioners have an effect when meeting the needs of children and one example of this was the practitioner feeling upset, frustrated because this 4 year old boy who was unable to count his number after having taught him many different ways such as having him sing a song to learn to count as this was some think the boy liked doing. Reference: * Beaver. M, et al (2008) Childcare and education Cache level 3 Cheltenham: Nelson Thorns * www.freeplaynetwork.org.uk/adventure/manage.htm 26th October 2011 * http://www.infomat.net/infomat/rd741/rd1/database/Forest_Education/index.asp 26th October 2011 * http://www.extension.org/pages/25767/preventing-injuries-in-child-care 1st December 2011

Health Policies in Relation to Nurse to Patient Ratio Essay

One suggested approach to ensure safe and effective patient care has been to mandate nurse staffing ratios. In 1999 California became the first state to mandate minimum nurse-to-patient ratios in hospitals. California is not the only state to enact minimum nurse staffing ratios for hospitals, over the past four years at least eighteen other states have considered legislation regarding nurse staffing in hospitals. Policymakers are forced to consider alternatives to nurses ratios due to nurse shortages. Whether minimum staffing ratios will improve working conditions enough to increase nurse supply is unknown. The United States healthcare system has changed significantly over the past two decades. Advances in technology and an aging population (baby boomers) have led to changes in the structure, organization, and delivery of health care services (Spetz, 2001). Low nurse staffing levels in acute care hospitals are jeopardizing the quality of patient care and is the leading cause for Registered Nurses (RNs) to leave the profession (Spetz, Seago, et al., 2000). Apprehension for the nursing workforce and the safety of patients in the U.S. healthcare system now has the unprecedented attention of healthcare policy leaders at every level (Spetz, 2001). One suggested approach to ensure safe and effective patient care has been to mandate nurse staffing ratios (Donaldson, FAAN, Bolton, Janet, Meenu Sandhu, 2005). In 1999 California did just that, it became the first state to enact legislation mandating minimum nurse-to-patient ratios in acute care hospitals (Donaldson, FAAN, Bolton, Janet, Meenu Sandhu, 2005). Assembly Bill 394 (1999), directed the California Department of Health Services (DHS) to establish specific nurse-to-patient ratios for inpatient units in acute care hospitals. This was done by creating a hospital Licensed nurses classification to include both RNs and licensed vocational nurses (LVNs) also referred to as licensed practical nurses (LPNs) (California, 2002 July). This was not the first time a legislation had contemplated a nurse-to-patient ratio. In 1996, proposition 216 would have established staffing standards for all licensed health care facilities in addition to creating a statewide health insurance system (California, 2002 Janurary). The ballot proposition  that was rejected by the voters in 1996. Again in 1998, Assembly Bill 695 was introduced and approved by the state legislature but vetoed by then Gov. Pete Wilson (California, 2002 Janurary). Intense lobbying by unions representing California nurses would change everything with the passage of Assembly Bill 394 (California, 2002 July). The intense lobbing paid off with the election of a new governor, Gray Davis, in November 1998, who was endorsed by unions representing nurses and other workers (Spetz, Seago, et al., 2000). California DHS proposed the minimum nurse-to-patient ratios (California Hospital, 2004). Thus ranged from one nurse per patient in operating rooms to one nurse per eight infants in newborn nurseries. The DHS proposed that the minimum ratios for medical-surgical and rehabilitation units be phased in (California Hospital, 2004). They initially set minimum ratios for these units at one RN or LVN per six patients and within twelve to eighteen months the goal was to shift to one nurse per five patients (California, 2002 July). Prior California law regarding nurse staffing in acute care hospitals were extended under Assembly Bill 394 (1999). State and federal regulations affect the demand for licensed nurses. Under the 1976-77 state legislative session, California hospitals must have a minimum ratio of one licensed nurse per two patients in intensive care and coronary care units (California Hospital, 2003). Federally certified nursing homes are required to have a RN director of nursing and a RN on duty 8 hours a day, seven days a week (California state). If the facility has under 60 beds, the director of nursing can serve as the RN on duty (Harrington, 2001). This legislation also requires that at least half of licensed nurses working in intensive care and coronary care units be RNs (California state ,Title 22, Division 5, Chapter 1, Article 6, Section 70495(e).) Legislation enacted in the early 1990s requires hospitals to use patient classification systems to determine nurse staffing needs for inpatient units on a shift-by-shift basis and to staff accordingly (California state ,Title 22, Division 5, Chapter 1, Article 6, Section 70495(e)). In January 2004, hospitals also will face minimum licensed nurse-to-patient  ratio requirements in other hospital units, as established by Assembly Bill 394 (California state, Chapter 945, Statutes of 1999). Numerous estimates of the effect of these ratios on demand for licensed nurses have been published. The DHS analysis, conducted by researchers at the University of California, Davis, predicts that 5,820 new nurses will be needed in California hospitals to meet the staffing requirements (Kravitz, Sauve, Hodge, et al., 2002). Other analyses conducted by independent researchers have reported that the increased demand for nurses due to the ratios could be as low as 1,600 (Spetz, 2002). Growing numbers of research associates important benefits for patients and nurses will arise with the Assembly Bill 394 (Aiken, Clarke, Sloane, 2002). It has been argued that nurse staffing levels are now so low as to jeopardize the well-being of hospital patients (California. Office of the Governor, 2002). Supporting Assembly Bill 394, minimum nurse-to-patient ratios assure quality by establishing a minimum standard below which no hospital can fall (Assembly Bill 394, 1999). Researchers disagree with California’s statute requiring use of acuity-based patient classification systems because it is inadequate and difficult to determine whether hospitals are complying with this mandate (California Hospital, 2004). Instead they support a, simple minimum ratios to enable nurses, patients, and family members to easily identify and report inpatient units with dangerously low staffing levels (Donaldson, FAAN, Bolton, Janet, Meenu Sandhu, 2005). It is believed that working conditions have a large influence on the number of persons willing to practice nursing in hospitals (Kravitz, Sauve, Hodge, 2002). To most, minimum staffing ratios would improve working conditions, which would in turn reduce the numbers of nurses leaving hospital positions and the nursing profession (Donaldson, FAAN, Bolton, Janet, Meenu Sandhu, 2005). Creating a better work environment and conditions also may attract more young persons to nursing (Kravitz, Sauve, Hodge, 2002). Increased attention to nursing and rising salaries are already raising interest levels; the American Association of Colleges of Nursing reports that enrollments in baccalaureate nursing programs increased in 2001, for the first time in six years (American Association of Colleges of Nursing, 2001). The Assembly Bill 394 (1999), is great and will create a safer environment for patients, and staffing ratios would help to alleviate the nursing shortage but without nurses to meet the ratios one cannot uphold and follow the nurse-patient-ratios. This is why California Governor Gray Davis announced the Nurse Workforce Initiative in his January 2002 State-of-the-State speech (California. Office of the Governor, 2002). The purpose of the Nurse Workforce Initiative (NWI) is to develop and implement proposals to recruit, train, and retain nurses both to address the current shortage of nurses in California and to support implementation of new hospital nurse-to-patient staffing ratios also announced in late January 2002 (Seago, Spetz, Coffman, Rosenoff, O’Neil, 2003). The Governor made available $60 million over three years for the NWI (California, 2002 July). His goal is to use components designed to address the nurse shortage using both short and longer term strategies. This can range from working in partnership with local hospitals, scholarships for nursing students, career ladder projects, workplace reform efforts, and other strategies to increase the number of nurses (California, 2002 July). An evaluation will be done to determine which strategies to increase the supply of nurses are most effective and improve the understanding of the labor market dynamics for nurses (Seago, et al, 2003). Whether minimum staffing ratios will improve working conditions enough to increase nurse supply is unknown. The experience of hospitals in Victoria, Australia, one of the few jurisdictions to implement minimum nurse-to-patient ratios in hospitals, is instructive (Needleman, Buerhaus, Mattke, Stewart, Zelevinsky, 2001). Large numbers of nurses returned to the nursing profession after the minimum ratios were established. However, hospitals continued to face a shortage of nurses, because there were not enough returning nurses to meet demand, forcing hospital to close hospital beds (Needleman, Buerhaus, Mattke, Stewart, Zelevinsky, 2001). Besides, minimum staffing ratios address only one piece of the ‘  dissatisfaction with hospital nursing. Staffing is a major concern of many nurses, but RN job satisfaction indicates that they are also dissatisfied with other aspects of their work, including low salaries, lack of control over work schedules, lack of opportunities for advancement, lack of support from nursing administrators, lack of input into policy and management decisions, and inadequate support staff to perform non nursing tasks (Spetz, 2002). Maine and Massachusetts state affiliates cut their ties with the American Nurses Association (ANA) in 2001, in large part because they did not fully agree with the ANA’s opposition to minimum nurse-to-patient ratios (American Nurses Association, 2003). This led to the establishment of the American Association of Registered Nurses in February 2002, leaders of unions representing nurses in California, Maine, Massachusetts, Missouri, and Pennsylvania joined to establish a new national association (New England, 2005). The unions will join forces on national projects and support one another’s state legislative, collective bargaining, and organizing campaigns. Further research is needed to establish the number of states in which nurses’ unions have sufficient political power to enact minimum nurse-to-patient ratios. In the short term, the number of states is likely to be small. California’s rate of unionization among nurses, approximately 25 percent, is much higher than that of most states (Aiken, Clarke, Sloane, 2002). In addition, ANA affiliates are more powerful in other states than in California. Proactive ANA affiliates may be able to persuade policymakers to implement other reforms that address nurses’ concerns about hospital staffing (American Nurses Association, 2003). Other important variables include the political influence of state AHA affiliates and elected officials’ ties to organized labor (American Nurses Association, 2003). California is not the only state to enact minimum nurse staffing ratios for hospitals, over the past four years at least eighteen other states have considered legislation regarding nurse staffing in hospitals (New England, 2005). Twelve states have considered bills that would mandate minimum nurse-to-patient ratios in hospitals. Fourteen states have considered  legislation that attempts to address nurses’ concerns about staffing through other means, such as requiring hospitals to develop staffing plans based on patient acuity, mandating disclosure of nurse staffing ratios, and establishing a task force to study and monitor nurse staffing. Oregon, has enacted legislation that requires acuity-based staffing plans (New England, 2005). Policymakers in other states may wish to consider a well-designed acuity-based ratio system as an alternative to minimum nurse-to-patient ratios (New England, 2005). Many states have regulations that require hospitals to use patient classification systems to determine nurse staffing, but these regulations face much criticism, as discussed above. Although many of these regulatory systems do not function well today, they could form the basis for strong but flexible staffing regulations in the future (New England, 2005). States could mandate particular patient classification systems, develop methods of ensuring that staff and patients are aware of the required staffing during every shift, and establish effective enforcement mechanisms (New England, 2005). Alternatively, states could require that hospitals submit information relevant to their staffing needs every quarter and could mandate a ratio for that quarter based on an analysis of patients’ needs, availability of support staff, and other factors (New England, 2005). Texas is pursuing a totally different approach to the nursing situation that is tailored to the unique circumstances of individual hospitals. Under regulations issued 24 March 2002, hospitals are required to establish committees to develop nurse staffing plans and to use data on nurse-sensitive patient outcomes to assess and adjust staffing plans (Texas Nurses Association, 2002). At least one-third of the members of these committees must be RNs engaged primarily in direct patient care (Institute, 1999). The minimal nurse staffing on patient acuity or nurse-sensitive outcomes respond to nurses’ justifiable concerns about hospital staffing without imposing rigid mandates (Harrington, 2001). The flexible staffing approaches seem more appropriate than ratios, given the complexity and rapid pace of  technology changing the delivery of hospital care. (Harrington, 2001). Nurses’ job satisfaction and retention may enhance the opportunities for hospital nurses to play a more direct role in staffing decisions (Kravitz, Sauve, Hodge, 2002). The key is without more nurses no ratio can be met. So the focus needs shift on reaching as many young people as possible by showing them that they to could be a good fit in the nursing community. They need to know that nurses are people too, and the traits of a nurse, such as not being squeamish over the sight of blood comes with time. Stepping out into the high schools and broadcasting information about nurses can translate into only one thing, more students who pursue a nursing career. There is no better way to start, than by planting a seed in the mind of a young person who is about to step out into the world and choose a career. The more educating and qualified young people health care workers can get to chose a nursing career, the better off the nurse-to-patient ratio becomes, allowing for a safer environment for future patients, by permitting more effective health care. References Aiken, L., & Clarke, S., & Sloane, D. (2002). Hospital Restructuring: Does It AdverselyAffect Care and Outcomes? Journal of Nursing Administration, 30(10), 457-465. American Nurses Association. (2003). Nurse Staffing Plans and Ratios. Retrieved June, 10, 2007, from http://nursingworld.org/GOVA/STATE/2003/ratio1203.pdfAmerican Association of Colleges of Nursing. (2001, December 20). Enrollments Rise at U.S. Nursing Colleges and Universities Ending a Six-Year Period of Decline, Press Release, Retrieved 10 June, 2007, from www.aacn.nche.edu/Media/NewsReleases/enrl01.htmAssembly Bill 394. (1999). Retrieved 10 June, 2007, from http://info.sen.ca.gov/pub/99-00/bill/asm/ab_0351-0400/ab_394_cfa_19990628_171358_sen_comm.htmlCalifornia Hospital Association. (2004). California’s nurse-to-patient staffing ratios: Proposedmodifications. Retrieved March 14, 2005 from http://www.calhealth.org/public/press/Article/124/Ratio%20Modifications%20Fac t%20Sheet%20finaCalifornia Hospital Association. (2003, September). Hospital minimum nurse-to-patient ratios asrequired by AB 394. Retrieved April 13, 2005 fromhttp://www.calhealth.org/public/press/Article/113/Nurse%20Ratio%20chart.pdfCalifornia. Office of the Governor. (2002, January 22). Governor Gray Davis Announces Proposed Nurse-to-Patient Ratios. Press Release, Sacramento: Office of the Governor. California. Office of the Governor. (2002, July 15). Sets Nation’s First Safe Nursing Standards: Governor Davis Announces Nurse-to-Patient Ratios, Press Release, Retrieved 10 June, 2007, fromhttp://www.calnurses.org/nursing-practice/ratios/ratios_index.htmlCalifornia state legislature Retrieved 10 June, 2007, from http://www.legislature.ca.gov/Donaldson, N., & FAAN, B., & Bolton, L., & Janet E., & Meenu Sandhu, M. (2005, August 08). New study examines impact of nurse-patient ratios law, California. Retrieved 10 June, 2007, from Policy, Politics & Nursing Practice’s website: http://ppn.sagepub.comHarrington, Charlene. 2001. â€Å"Nursing Facility Staffing Policy: A Case Study for Political Change.† Policy, Politics, and Nursing Practice, 2(2), 117-127. Institute for Health and Socio-Economic Policy. (1999 September). California Health Care: Sicker Patients, Fewer RNs, Fewer Staffed Beds. Retrieved 10 June, 2007 from www.calnurse.org/cna/pdf/StaffingRatios6.pdfKravitz, R., & Sauve, M., & Hodge, M. (2002). Hospital NursingStaff Ratios and Quality of Care. University of California – Davis, report submitted to State of California, Department of Health Services, Licensing andCertification. Needleman, J., & Buerhaus, P., & Mattke, S., & Stewart, M., & Zelevinsky, K. (2001). Nurse Staffing and Patient Outcomes in Hospitals. Washington DC: Bureau of Health Professions, U.S. Department of Health and Human Services. Retrieved June, 10, 2007, from http://bhpr.hrsa.gov/nursing/staffstudy.htmNew England public policy center and the Massachusetts health policy forum. (2005, July). Nurse-to-patient ratios: Research and reality. Retrieved 10 June, 2007, from http://www.bos.frb.org/economic/neppc/conreports/2005/conreport051.pdfSpetz,

Abdominal Aortic Aneurysm Ultrasound Screening Programme

Abdominal Aortic Aneurysm Ultrasound Screening Programme Susmi Suresh Role of the National Abdominal Aortic Aneurysm Ultrasound Screening Programme in Improving Health Outcomes: a systematic review Abstract Background: Abdominal Aortic Aneurysm (AAA) is one of the common conditions that affect men aged 65 and older. Described as a ‘ticking bomb’ (1) , rupture of such an aneurysm results in fatal bleeding and death. Early detection allows appropriate treatment to be given to patients as an effort to reduce mortality rates. The National Abdominal Aortic Aneurysm Screening programme, an initiative of Public Health England, offers screening to men in the prevalence group by following its objective of reducing mortality rates of preventable illnesses (2) . Ultrasonography is the chosen imaging modality due to its high sensitivity and specificity (3) . The aim of this study is to examine current literature on AAA and to understand whether screening programmes are effective enough to reduce mortality rates of AAA. Quality of life (QoL) as a health outcome will also be examined and evidence analysed, to see whether screening programmes affect patients’ quality of life. Method: A thorough search of prominent databases was carried out and the search-results underwent application of inclusion and exclusion criteria developed for this review. Four major randomised controlled trials were identified. Following data extraction, quality assessment was carried out using the CASP tool. Risk of bias was checked using the Cochrane’s tool for assessing risk of bias. All of these ensured a valid conclusion to be drawn.   Results: The four chosen RCTs were the MASS trial, the Chichester trial, the Viborg trial and the WA trial. The Mass and Chichester trials were conducted in the UK whereas the Viborg and WA trials were carried out in Denmark and Australia, respectively. The data pool of 125595 people added to the reliability of the findings of this review. A significant reduction in mortality rates of AA A was found in the intervention groups following an ultrasound screening of the abdominal aorta (4-7) . QoL was looked at as the secondary outcome in the MASS trial which concluded that there was no adverse effect on QoL (4) . Conclusion: The review showed evidence on reduced AAA mortality rates in men aged 65 and older following ultrasound screening. No adverse effect in patients’ QoL was found. The NAAASP is a commendable initiative of Public Health England and it is suggested that similar screening programmes be introduced through an evidence-based healthcare. Introduction       An aneurysm forms when a section of a weakened arterial wall dilates permanently. The walls of an artery can weaken and dilate due to cardiovascular diseases like arteriosclerosis, inflammation of the arterial wall or trauma. When this dilation occurs in the abdominal aorta, which runs from T12 to L5, it is considered to be an Abdominal Aortic Aneurysm (AAA)(8). Several studies have found smo king, hypertension and alcohol consumption to be the major risk factors of AAA(9). A family history of AAA is also considered to be a risk factor(10). AAA is age and sex-dependent as concluded by a retrospective prevalence study that looked at a cohort of 100,000 men and women each. The prevalence among men was found to increase rapidly after the age of 55 and that among women increases after the age of 70(11). Therefore, women are considered to be at low risk of developing AAA and hence screening programmes focus on a male population of 65 years or older(12).

Second Personal Statement Example | Topics and Well Written Essays - 250 words

Second - Personal Statement Example His parents took him to there. After just a week, Tom was able to perfectly create some unique designs using his laptop. With patience, the college teachers helped Tom to expand his skills and knowledge. It did not take long, when tom started creating several designs. Within a year, Tom was designing very effective program like Photoshop and illustrator. After his college time, Tom took his time and embarked on a mission to create variety of programs that he hoped to market in foreign countries. Tom’s dream came true. Within a period of four months after college, he succeeded to create two effective programs i.e. a Photoshop and an illustrator. These two programs he had created opened his ways. He contacted a very popular company in our city which agreed to adopt his illustrator program in their operations. Later after sealing that deal, Tom embarked on a mission to achieve his dream of marketing his work in foreign countries. He contacted Lam Tra Company in UAE and shared his work with them. This has given Tom who was initially a cripple, an international reputation. When I learned of Tom’s success last summer when I visited them, I felt ashamed. I began working on my talents .I joined my sister and his friend who had started a new company, and they were working on their first cartoon project. They allowed me to serve as a marketing manager, a role I have played perfectly since my first day of

Should women be allowed in the military And to what extent Research Paper

Should women be allowed in the military And to what extent - Research Paper Example This paper is an attempt to analyse whether women should be allowed in the military and in doing so the paper deals with the variety of traditional and modern roles that women have played in the military service. The role of women in military There has been the participation of women in the US military service starting from the formation of the union and they were often present in the warfare during the 18th and 19th centuries undertaking spy works, nursing, cooking and laundry works. Margaret Conrad Devilbiss classifies the areas of women participation in the military during the American Revolution in to three as â€Å"first, those referred to as women of the army or army women; second, those enlisted as regular troops fighting in uniform side by side with male continentals; and third, women serving as irregular fighters affiliated with local military companies† (Devilbiss 1). Women of army were having responsibilities to support the artillery in the warfare along with provid ing treatment in the military hospitals and in the war field. The second category has performed as regular enrolled soldiers and some of them fought disguised as men together with male soldiers. Separate military units were also formed during that period composed partly or entirely of women for the purpose of local defence. A continuation of women participation was observed in the US military activities of the 19th century such as the war of 1812, the civil war during the period 186-65 and the Spanish-American war of 1898 and they focussed mainly on the health care of soldiers as the number of death resulting from injuries and also from diseases were increasing and the situation was demanding the service of experienced physicians and nurses who possess emotional and Psychological stability, strength, bravery and willingness to work under risky environments to take care of the injured (Devilbiss 1). It can also be seen that women in military were allotted more of bureaucratic and tec hnical roles rather than military service on the war front (Caforio 290). The present role of women in military is not restricted to the field of health care and they also perform various other critical functions such as the operation of automatic weapons, driving military trucks, and flying fighter plains. However they are not allowed to enrol in units such as artillery or infantry where a direct combat with enemy is essential. Considering the words of Ms. Donnelly, the president of the Centre for Military Readiness based at Michigan, â€Å"Civilized nations do not subject women to combat violence. We sometimes don't have a choice about sending young men into war, but we do have a choice about young women. And we decided as a commission, in the majority, to say that, 'No, violence against women, we do not endorse that. We support women in the military, but we don't have to submit them to direct violence in combat.† The statement provides a clear picture regarding how women s hould be positioned in military. According to Ms. Donnelly’s observation it is necessary to have women in military to undertake a large variety of non traditional jobs and thereby to support various military functions (Role of Women in US Military Gets Renewed Debate). Women also possess precision,

CONTINUOUS IMPROVEMENT Research Paper Example | Topics and Well Written Essays - 750 words

CONTINUOUS IMPROVEMENT - Research Paper Example However, the underlying score is to attach the quality to the demands of the market as determined by the marketing department in a commercial organization. Additionally, every commercial organization has a growth and expansion as their key objectives. The feature is reliant on the production of goods that meet the demands of the market thus expanding the market share; this implies that quality is among the most fundamental aspects of either a product or service that attracts the customers (Fournier, 1998). The American association for quality has one of the best definition of quality stating that quality is a â€Å"combination of several qualitative and quantitative perspectives for which everyone has his or her definitions†. The definition permits and propagates the relativity of the concept by permitting everyone to define the perspectives differently. Different commercial organizations operate in the sale and delivery of diverse products and services. Such organizations hav e different target markets which they must therefore entice and develop the brand among them. To those companies selling products, several factors both qualitative and quantitative influence the quality of their products. Qualitative factors relate to the different attributes of the products that contribute to meeting the market demand. Such arise from the raw materials used in the manufacture and the entire process if manufacture. Quantitative perspectives on the other hand concern the measurable aspects of the products that contribute to them satisfying the market demand. A company should for example produce adequate products to infiltrate the entire market thus ensuring no shortages of the products among a particular market. This implies that the organization must manufacture a specify number of goods in order to prevent loses resulting from both surplus production and inadequacies of underproduction. Commercial organizations operating in service delivery also have their own rela tive definition of quality of their services to their diverse target markets. Such organizations must ensure the provision of adequate hospitality and hygienic services that are commensurate to the amount of money they charge for their services. The consideration of the diverse operations by different companies in either service delivery or sale of products validates the definition of quality as per the American association of quality. The definition of quality according to the Philip Crosby equally meets the diversity of operations by different companies in different markets. The marketing scholar and author define quality as â€Å"the conformance to requirements†. The definition allows users to set their own unique features thus determine different conformance. Such is the nature of marketing since different organizations have different markets and thus carry out different marketing strategies. As defined earlier, marketing refers to the determination of the demand from the market and influencing the production and the delivery process to meet such demands. The organizations must therefore determine the demands from the market and couple them with effective production of the products in legally accepted methods thus creating life sustaining products and services that do not only serve the population but also sustain the profitability objective of the organizations (Kotler & Fox, 2002). In view to the relativity of the definition of the requirements used in the definition of

Relate the quotation selected to the theories of tourism and impacts Research Paper

Relate the quotation selected to the theories of tourism and impacts and sustainability - Research Paper Example While this along with other such regions around the world are quickly becoming the must-watch hot spots of wetland destinations, it is essential to see how far the tourism industry is thriving on both improving the economy and protecting the marshes by sustainable maintenance. Since wetlands provide essential services such as water, food and energy, the indigenous people will have an urge to protect the swamp, mostly as part of their own tradition and culture (Chang 2010, p. 190). At the same time, tourism industry is interconnected with social, economical and environmental factors of the community. On the whole, tourism has the capacity to generate jobs and related businesses. Thus development in tourism needs to be sustainable, so that a) the viability of enterprises and activities can be maintained for a long term on the economic front, b) a greater respect for human rights, that is recognised with an impartial allotment of benefits to eradicate poverty, could be gained on the soc ial front and c) conserving and managing of resources, biological diversity and natural heritage become priority on the environmental front. As a matter of fact, sustainable tourism would promote a desire in the masses to enjoy green tourism, for example, conducting a series of elite interviews on why tourism is booming in Cuba, Jayawardene (2002. p 57) found that â€Å"the government’s focus on and attention to sustainable tourism development† was the main reason for the tourism flourishing in Cuba. It shows that tourist preferences are increasingly influenced by sustainability concerns; that is why, according to Taleb Rifai (Secretary General World Tourism Organisation), â€Å"today, ecotourism, nature, cultural adventure, rural and community tourism are taking the lead in the tourism markets and are predicted to continue growing more rapidly than traditional tourism products. Wetlands tourism is therefore uniquely placed in the evolving scenario of green tourismâ⠂¬  (2012). Considering the growing popularity of greener destinations, there is an urgent need of sustainability in wetland tourism management. The planning of policies and awareness rising on this issue needs to be focused on the potential value of the wetland tourism with regards to the economic benefit it can bring into the indigenous society. The study of the Fatt’an wetlands in Taiwan concludes by stating that awareness of the local people is the key to the success of any sustainable management program (Chang 2010 pp 198). However, many wetland examples around the world would reveal the risks and consequences of having unsustainable management in wetland tourism. Many countries have introduced wetland tourism policies, but they have not set sustainable strategies adequately recognising the role of wetlands. Hence, some of the African countries including Kenya, Namibia and so on were not able to yield the fruit of wetland tourism (Earth Watch). Similarly, the negative e ventualities resulting from unsustainable management of wetland might include the deterioration of the ecosystem due to various activities, which may also negatively affect the tranquillity of the wetland species

MLA Essay Example | Topics and Well Written Essays - 1250 words

MLA - Essay Example ). The figures above are used not to merely denote the size of the company and the amount of working capital it has, but represents an organization that means business, spells business and does it efficiently. They have been in the forefront of creating ‘The Human Network Effect’ which is the main theme all their advertisements are based on. One of the most interesting features of the company lies in its strategy to acquire other companies to add to its existing talent pool of software engineers. ‘Cisco is intentionally influencing knowledge flows through its management of IT.’ (Managing knowledge for sustained competitive advantage, Jackson. Susan, p 70). Being a company that reported a growth in sales over 50% annually in a timeframe of five consecutive years, this is truly a power to be reckoned with. This resultant growth is only due to its employees. It is because of the employees, hired in the best interests of the company who drove the sale’s m achinery and gave it immense profits that multiplied over the years. But, things have changed since the last few years. The global recession has not only dashed the hopes and wealth of large business enterprises, but also created a sense of intense fear and insecurity in the minds of good workers and employees. In this scenario, the training imparted to employees becomes all the more important because it defines their future roles and shapes their goals when they join the company. Though, currently, this kind of emotional distress seems to be an ongoing problem with most of the business establishments, Cisco needs to be treated differently because of the quality of the workforce it needs to maintain. This is main the reason why Cisco cannot avoid not having a training budget. Training employees is important to make them productive and contribute towards efficient and profitable performance in the long run. It can also act as a retention strategy and ensure that the best and more pro ductive

Reading questions Assignment Example | Topics and Well Written Essays - 500 words - 3

Reading questions - Assignment Example Most importantly, timely data interpretation is crucial as it is not dynamic but static element that may lose its wider meaning if left unattended. When the random data is streamlined into coherent arrangement or format and adds value to the given issue or subject, it is known as information. Thus, information can be broadly described as a process of rearranging data in some specified way so as to reveal certain critical facts about particular issue or subject. The individual entities within a database constitute vital ingredients of facts or information that helps to make rational choice or facilitate decision making process based on informed choice. In research, the information provided by data helps in interpretation of situation and come to certain conclusion. Hence, data help to construct some meaning to issue and reveal new perspectives or confirm existing knowledge. Interview is my favorite data collection method. The major factor that makes it attractive is the human interaction that gives data that can generate new theories about the real life situation. More importantly, it is an art in retrieving vital information from the subject or respondent through his said/unsaid words, behavior and emotions. The interpretation of data generated through interview is also attractive for its social construction of meaning in human behavior. It is a complex process where understanding, sensitivity to the feelings and socio-cultural value system and ethical considerations play crucial role in establishing trust and confidence between the researcher and respondent or interviewee. The relationship building becomes essential part of interview schedule as it helps to get the right information and many times, confidential information that is significant to the research outcome. Another very attractive aspect of interview its format of questions that can not only help to extract vital information without alarming the respondent but tests the critical thinking

Legal framework for social work in United Kingdom Essay Example for Free

Legal framework for social work in United Kingdom Essay Legal framework for social work in United Kingdom Introduction            Social work is defined as a professional and academic discipline that will seek to have improvement on the individuals, groups’ and communities’ quality of life and their well-being through having policies, conducting researches, organizing communities and teaching for the good of the people affected by social limitations that may include poverty, mental and physical sickness, social injustice including violation of human rights. International (Federation of Social Workers 2000). These groups may include school dropouts, the elderly in the society, juvenile offenders, drug and alcohol abusers and the homeless            Social workers will work in different settings within a set of framework of legislation and practices. The setting may include a school situation, the service users’ home, a hospital or a public sector premise Social work values            Social work is argued to be value based. Since it is a profession on, social work ethics (values) thus refer to a set of guidelines that have to govern the way professionals treat the people they interact with and the sort of actions that are regarded as right or wrong. They offer a vision and discernment (Bernstein 1970)            Social work in the United Kingdom occurs in four spheres. The first sphere is majorly a concept relates to the moral philosophy that creates the ethical arguments on social work. The second sphere is based on the legislation that has created an environment for practice of social work with reference to the social work cases. The third sphere is the political ideas and concepts and their influence in shaping and sculpturing the social work models, social work methods and practices. The last sphere presents the historical part of the beginning of social work as a profession and its struggle for professional identity. These spheres are extended, mid range and restricted definitions of social work ethics and values (Bernard et al 2008, p. 6)            This paper will focus on the second sphere in reference to the United Kingdom. Social work and law            Social work as a profession has to follow certain laws and regulations which govern the profession. The legal framework involves the statute laws and case laws and tries to explain the relationship that links them. Moreover, it details legislation of the government under acts of parliament, the international laws, policy guidance, and the local government circulars that articulate the purpose and guidance principles of legislation. Health and Care professional Council code of practice            As a social worker, it is paramount to be aware of the legal obligations required of them to create a healthy and safe working conditions. The General Social Care Council code of practice imposes more duties for employers of social workers. The code states that (Brayne Carr 2002, P. 49) The social worker shall protect and promote interests of the service users The social worker will strive to establish, maintain trust and confidence of the service users The social worker will promote independence of the service users while giving them protection from possible harm The social worker shall respect the rights of the service users while ensuring that their behavior will not harm other people and themselves The social worker shall uphold the public trust and confidence in the social care services The social worker shall be accountable for quality in their work and taking responsibility for maintenance and improvement of their knowledge Acts of parliament The Carew standard Act 2000            This Act has a significant role in the social care work as it did extend the registration regime for the social care in England and that of Wales for provision of the children’s services, the Act requires the following: Registration of children homes Registration of family centre’s Registration of the independent fostering agencies Registration of the voluntary adoption agencies Registration of support agencies            To be a permanent registered member one has to meet a set of regulations tailored to each individual service. In coming up to a decision whether the regulatory requirement shave been fulfilled, the registering authority must have a regard to minimum National standards. England’s registration authority is Office for Standards in Education, Childrens Services and Skills (OFSTED). The Social workers and the social care services cannot function without having satisfied the above requirements. As a social worker or a social care service provider, there is a need to have knowledge to avoid prosecution by Law The health and social care Act 2012            This bill was agreed upon by both houses and obtained the Royal Assent on the 27th of March to become an act of parliament. The bill created an independent National Health Service Board to promote choices made by the patients in regard to their health issues and reduced the administration tool of the National Health Service. A National Health Service Board was also created to allocate resources and provide guidance on commissioning of social care services. Powers of the government’s ability to commission services on behalf of patients were increased. The function of the Care Quality Commission was strengthened and Section 209 of this Act amended. The powers of the new law under Section 60 of the 199 Act gave her majesty the power by order in the council to regulate social workers and social care practitioners of England. This placed the role of social workers and the role of social health care providers directly under her majesty (Britain 2012, p. 9). This A ct placed a lot of Significance on Social Care services being provided in the United Kingdom. A consideration on the adult social care was emphasized. For example, allowing the transfer of public health to the local authorities through local health and the well being boards. Various new bodies have emerged such as the Local health watches which have a function of checking on health and the social care standards. Children’s Act 2004.            In England, the law protects the right of children. Section 11 and 12 of this Act places a statutory duty on all agencies to co-operate and promote the welfare of the children. The government guidance for social workers and other professionals that interact with children is that: the social worker has a duty of keeping the children safe. There should be constant feedback to the children social care local authority on suggestions and assessment and lastly every person who has a role should not think that he/she has the absolute right to the child’s needs. Professionals sometimes fail to report the abuse and neglect cases do not face penalties for crime however; they might be subjected to professional discipline Public Services (Social Value) Act 2012            The bill got a Royal Assent on 8th of March. The bill aimed to give strength to the social enterprise businesses sectors and make relevant the concept of social value and its importance in the placing and providing of public services. With this bill a National Social enterprise strategy was created to encourage the engagement in social enterprises. The local government act 2000 section 4 was then required to have a sustainable community strategy proposal that promote the engagement of social enterprise in their areas. The Local Authority Social Services Act 1970            This Act brought together the different fields of social work into a single Social service department in every local authority. With this establishment, an emphasis was laid on a co-ordinated and comprehensive system of approach to the social care, the support of families and identifying the need for people to seek aid. The formulated departments then became responsible for domestic aid, residential accommodation and recreational services. Care council of Wales            All social workers should be registered. It is one of the bodies mandated to register and regulates the activities of the social workers and all other social care in Wales. The care council is set up under the Care Standards Act 2000. It includes the codes of professional practice, conduct rules, and a well established guideline on the complainant’s procedure. Some other features accessed include consultation services, annual reports, the newsletters and the e-bulletins. Registration of workers ensures that there is as constant data of available social workers and social health care workers in a given state or region. It is easy to verify a genuine worker and avoids imposters who might be out on criminal activities Care and Social Services of the inspectorate of Wales            This is a body mandated to regulating and inspecting the establishment of agencies that offer social care services in Wales region. It carries out duties on behalf of the ministers of Wales. It has been given power under Act 2003 of the Social and Health care to look into the handling of social services by the local authorities. On their website, one is able to raise a query on social workers conduct for necessary action. Rights and freedoms of Social workers and limitations Guide to information sharing            Social work is a professional duty. When dealing with children, England places emphasis on effective information sharing between the local agencies and the social workers on identification and assessment of service provisions. These are defined in â€Å"Working together to safeguard children (PDF). Under this guidance, paragraph 1.24 states clearly that fears that arise on sharing personal information should not hinder promotion of a child’s welfare and safety. All social workers and social care provider thus are required to have an efficient information discernment process to avoid a scenario of neglect in believe that another individual will do the task. Limitations to this guide            These provisions however do have limitations. In Wales’s guidance on information sharing is found in chapter 14 of Safeguarding children working together under the Children Act 2004 (PDF). In these guidance paragraph 14.5 overlaps the guidance for professionals in England. It states that â€Å"The safety and welfare of a child or young person must be put into consideration first when making decisions about sharing information about them† and that must be superseding public interest in revealing the information. The guidance then further goes on to give the way forward in sharing on information. Paragraph 14.6 states that â€Å"the best way of ensuring that information sharing is properly handled is to work within carefully worked out information-sharing protocols between agencies and professionals involved, and taking legal advice in each case where necessary. Guide to Loss and damage            Social workers have been mandated with a legal duty of caring and service providers. In essence these role places the employers with responsibility of paying up damages their employees suffer while in line of duty. In the event those being taken care of suffer adverse damage as a result of social work interference, then they are entitled to sue the social work company for negligence. These may be as a result of physical damage, emotional or psychological damage. While this is the case, the law prohibits the suing of social workers when performing certain statutory functions like safeguarding children. Employers need to understand the times which their employees may be liable to protection under the law and when not. Legislation on discrimination on Personal privacy            In line of duty, social workers provide aid services. In order for them to carry out these functions effectively, it is paramount for them to have knowledge of the raft of legislation that protects individuals for discrimination basing on their gender, age, sexual orientation, religion, disability or ethnicity. These are domestic laws of the United Kingdom and are complemented by European Convention on human right which protects the citizens of the United Kingdom against unjustified state interference with their life. It is always possible for government and social work agencies getting into people’s life when they are not willing. In this event then the public can resort to the human rights protection of privacy and autonomy. Social workers and social work agencies need to have knowledge of the rights and privileges granted to the masses under the European convention for both parties to avoid violating them while at the same time helping individuals who hav e had their rights contravened The Human rights            Human rights are legal obligations that are to be adhered to universally. Human rights are defined as â€Å"the universal right to standard living that is adequate for healthy and well being of individuals and their families.†(Roosevelt 2000, p.5). These are also embodied by global social work perspective by stating that â€Å"The struggle for dignity and fundamental freedoms, which allows for the full development of human potentials, boils down to two words: human rights.†(IFSW 1996).The presence of this law, social work in the United Kingdom is bound to human rights which are considered sensitive to human race and collective citizenship. The social work must then be conceptualized and sensitized to the culture in which the services are offered. Thus a social worker in England should be able to accept the culture and laws of a state or region in which he/she is working in. Conclusion            Social work and social care has a pivotal role in service delivery to the society. This view cannot go unnoticed. The values, ethics of social work such as respect for humanity, equality and service to all have played a major role in helping the less privileged in the United Kingdom. The beneficiaries have included the mentally ill, the old, women and children. The United Kingdom having realized the vital role of social care came up with various laws not only to check but to guide the professionals in their field of work. These laws have been defined in various Acts of parliament, Scholarly publications and various codes of ethics and conduct of the Social work profession. Social workers and social care workers interact with different people on daily basis. In order for a harmonious and efficient system of operation to uphold, these laws and various publications have played a major role. However the legal stipulations have also had a negative side of the story bein g felt where they have had to hamper the operations of social workers and social care practitioners. Technological advancements and constant reviews of challenges that have risen in the working environment of this profession I believe can act as a catalyst to new ideas to command this noble profession to greater heights in the United Kingdom References BRITAIN, G. (2012). Health and social care act 2012: chapter 7. [S.l.], Tso. BRAYNE, H., CARR, H. (2012). Law for social workers. Oxford, Oxford University Press. BRITAIN, G. (2012). Health and social care act 2012: chapter 7. [S.l.], Tso. BARNARD, A., HORNER, N., WILD, J. (2008). The value base of social work and social care. Maidenhead, England, Open University Press. ROOSEVELT, E. (2000). Universal declaration of human rights in English, Spanish, French, Chinese, Russian, Arabic. Bedford, Mass, Applewood Books. HEALY, L. M. (2008). International social work: professional action in an interdependent world. Oxford, Oxford University Press. REAMER, F. G. (2006). Social work values and ethics. New York, Columbia University Press. BERNSTEIN, P. (1997). American work values: their origin and development. New York, State Univ. of New York Press. BANKS, S. (2012). Ethics and values in social work. Houndmills, Basingstoke, Hampshire, Palgrave Macmillan. (2004). Children Act 2004: Explanatory notes. [S.l.], Stationery Office. Source document

Integrated Marketing Brand: Monster Energy Drink

Integrated Marketing Brand: Monster Energy Drink Monster energy drink is marketed and distributed by Hansen Natural Corporation, and at the beginning, Hansen Natural Corporation was distributed by PepsiCo Canada on November 10, 1986, and then transferred the distribution to Coca-Cola Enterprises (just-drinks.com), Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with current distributors were bought out in these markets. In 2010, Monster Energy will expand their market and release their products to other countries, in order to grow their business. For instance, in Germany, Pepsi is the Producer of Monster energy drink, and it is available there since Summer/Autumn 2010, also in Australia, Monster Energy drink is distributed by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand. In addition, most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their product s are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is A lifestyle in a can.(Monster,2009) Section One Brand campaign descriptors 1.1 Brand information Monster energy drink is belonging of Hansen Natural Corporation manufactures natural including Hansens Natural Soda, Hansens Energy, Hansens Junior Juice, Peace Tea, and Blue Sky. The company is a leading natural soda brand in southern California for the past 30 years (Bowden, 2008). Hubert Hansen began selling fresh ,non pasteurized juices to film studios and retailers in Southern California under the Hansens name in 1930, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100 percent juices also under the Hansens label. Monster receives a large amount of recognition from its sponsorship of various sporting especially X sports events such skateboard competition. 1.2 Agencies associated with the campaign The brand of Monster would be promoted through the whole campaign. In order to organize a successful brand campaign, several agencies in different areas would be used to associate the campaign. Firstly, Ogilvy Mather Shanghai, a 4A company, would be used as the advertising agency to help the brand design all the advertising products which would publish to public such as posters on the streets, advertising in magazines and newspapers, TV commercials and products on social media to attract audiences. DUSHOW Shanghai branch exhibition services company is another agency that would be used in this campaign. DUSHOW is a company with the experience of helping REDBULL energy drink doing the similar campaign in Shanghai before. The company would help the company find the place for the event is going to be held. 1.3 Brief description of the campaign Monster Company would run a street skating event to promote the brand image in Shanghai market. When mentioned sports especially X sports, people would think about passion and exciting. This fits to the brand image of Monster energy drink. This campaign would deliver the culture and information about the Monster Company and Monster energy drink. At the event, Monster would invite Greg Lutzka, who is one of the best skateboarder and sponsored by Monster, to the event to give fans a fantastic show. What the campaign wants to achieve is to increase the awareness of Monster energy drink in Shanghai market and try to build brand loyalty among regular customers. This campaign of skateboard event would be held in the first two Saturday of July. In Shanghai, the summer holidays will begin in the first of July of 2011. Therefore, our target market would be available when the campaign is running. The campaign would run for three hours from 2:00 PM to 5:00 PM for both Saturdays. It would be super hot at that time in July. In that case, the brand image would be left in peoples mind very deep when they try the Monster product with icy cold in hot weather. 1.4 Visions of the campaign Before the campaign is going to be held, the Monster would have advertising on sports newspapers and X sports magazines. Both of them would be the same vision expect the size. The advertising on magazine would be a full color page and it would be a half color page advertising on news paper. Also, Monster Energy drinks would use Internet to interact with customers and provide them with extra information about the campaign, be it through Monster Energy drinkss official website or through social media such as social websites like of Facebook or Twitter, which are the most two popular social website among teenagers (Qualman, 2011). The reason why using social media as a tool of promotion the campaign is to achieve to teenagers or young couples (including people within the 15 40 years old cohort). Finally, an official website notice vision of the campaign would be on the most clearly position of the website to make sure everyone can notice this information as they open the official webpage of Monster energy drink. The official website is especially useful as it can reach not only the target segment (i.e. youth as buyers), but also an expanded scope of spillover audiences (i.e. motor enthusiast, older sports supporters as users). These tools can be used to gauge the degree of popularity of the campaign as well as provide some feedback from the consumers, which is another reason the company using social media. The campaign would be held in Xu Jia Hui Sports Park which is located in the center of Shanghai and it is one of the most popular sports park and famous for street skate facilities. In that sports park, there is no need to worry about lacking of audience, because that is the place where all the young people are going in Shanghai especially for people who like sports. Furthermore, the location of the park is closed to several big shopping malls. There would be a huge number of people walk by that area. Also, before, the event be held, the company would choose Eastern Morning Sports Daily as the sports newspaper that the advertising going to be put on. It will appear on the second page of the paper an on the bottom of the page. For the TV commercial, Five Star Sports channel is chosen at the TV channel which plays the TV commercial and it will be played before the 6:30 PM sports news. 1.5 Media Company The media company that the Monster energy drink is going to use for this campaign is Focus Media Group. Focus Media Group is Chinas largest Digital Media Group in China. Focus Media could provide a broad portfolio of media advertising forms. This could help the Monster Company running the campaign easier and more efficient. Section Two Campaign analysis Sources: Monster Energy Drink 2.1 Particularly striking about the campaign The skateboarding campaign in Shanghai is planned by Monster Energy Drink. Under this campaign, the company uses a event sponsorship as an approach to achieve their desire. The skateboarding campaign offers opportunities to assess customer response to product immediately. The campaign could be pretty effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities and customers. It is very helpful for the company that take part in international trade, because sports events sponsorship transcends cultural and language barriers (morebusiness.com). The main feature of this campaign is that it uses extreme sports, skateboarding, to establish a link between Monster products with its targeted teenage segment. Teenage segment does not like other age segments. They have their own life style and personalities admiring exciting things and cool events. Therefore, this skateboarding campaign could effectively bridge Monster products to the young customers and reach potential ones. 2.2 Why does it works Although Monster has operated successfully in Europe nations, America and Australia ranking the second largest energy drink company just behind Red Bull. In order to successfully accessing to a new foreign Asian market in China, Monster needs to conduct some activity to see the reflection of the local customer. This skateboarding campaign gives local customer the opportunities to try out the product of Monster firsthand and make the effectiveness measureable for Monster. If its core ideology fit with local culture well, the campaign will gain a active response. And if the response is negative, the corporation still have chance to adjust its strategy before it lose money. So this campaign is worthy to be executed and it improves Monsters awareness and the recall voice of Monster. 2.3Specific factors lead to success 2.3.1 Choice of target audience Unlike the other industries, energy drink is still a new and developing industry and its target market is different and distinctive as well. The target market Monster aimed at is not various, wide and capacious. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks claims (oppapers.com). Therefore, the Monster Energy Drink is no exception to advance for and advertise to the certain age group. To stressing on the certain young generation, Monster Energy Drink Corporation should be even more particular in their marketing efforts, promoting its products and advertising to attract very specialized consumers base, such as gamers, extreme enthusiasts and the hip-hop crowd. And the influences of this focus on such a ta rget audience could be found in the advertising campaigns of most energy drinks. The marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus (oppapers.com). The skate boarding campaign in Shanghai is also a reflection of the emphasizing on specific customers. Through organizing and sponsoring this extreme sports campaign, the Monster Company could well appeal to Chinese young customers especially Shanghais younger generation. Choice of media Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic ta rget and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. Outdoor advertising offers the lowest cost per thousand, while maintaining the highest frequency (slideshare.net). Electronic direct mail also could demonstrate the benefits of Monster and the information detail about the campaign by sending to target audience and people who enjoy sports or sportsman into extreme action. Finally, Internet and website advertisements are suitable for attracting young age groups attention. As surfing Internet has become a way of life and nearly all teens are accustomed to know events from Internet. Internet advertisement, as a new approach of media advertising, is more likely to reach the young customer base. And it is a more economical way contrasting to the traditional media choices. Good choice of media could help monster to increase top of mind recall , change customers perception and increase share of voice which will in turn facilitate increasing its share of market. 2.4 What could be done to improve its execution? Many young customers and young adults are confused energy drink with sports drink. During the campaign, the demonstration about the differences and the advantages should be revealed. Campaign is a process that Monster Corporation communicates with its consumers. It is important to communicate that Monster energy drink can maintain metal awareness generate energy pulse and it also a good tasting alternative for other caffeinated beverage containing all natural elements. Although it is critical to focus on marketing communication, the frequency of advertising should be managed efficiently to avoid annoying audience. Some extreme sports stars could also be invited into this campaign. Therefore, more extreme sports fans could be attracted and the atmosphere can be boosted and driven. Section Three Brand analysis 3.1 Brand Personality Brand personality is described and measured by those human personality traits that are relevant for brands (Kapferer 2008). The brand characteristics come from different kinds of human personality. Therefore, the brand characteristic creates to achieve them differently in terms of different types of packing and advertising. Monster energy drink has been re-creating the band which is refreshing their brand to reinforce more target customers under new campaign. Monster energy drink has no exception to target to the certain age groups. Especially, teenager and youth groups are the most important groups for company to design the extremely targeted marketing strategy to gain more market share. On the other hand, individuation could represent the brand personality of Monster energy drink. To build the brand, the company should think different to capture more targeted customers. It promoted its products and advertising to attract very specialized consumers base, such as gamers, extreme enth usiasts and the hip-hop crowd. 3.2 Brand Identity Brand identity is a unique set of brand associations implying a promise to customers and includes a core and extended identity (Ghodeswar 2008). Brand Identity is represented by colors, design, logotype, name, and symbol which are brand components in customers mind. The packing of Monster is quite different to other energy drinks. For example, the logo has a claw of Monster. It represents the powerful energy for young people. Also, the name is important factors to influence the awareness of this product. The color of Monster makes consumers to create more imagination and attract more attentions. Monster in advertising campaign is trying to cause consumers to challenge themselves and gain more emotional resonance. Also, the capacity of bottle is installed with the same price. More capacity of bottle is the important marketing strategy to catch more consumers. 3.3 Brand Relationships A brand is an active relationship that customers know the value. A significant brand provides meaning and is important to a person because it connects with their life, and they have behavioral, attitudinal and emotional involvement (Varey 2002). The set of associations linked to a brand is the key components of brand relationship. Marketers work to connect a particular lifestyle or personality with their specific brand. Monster use the typically advertising strategy on social events help consumers link the advertising and packaging with the brands. The target consumer of Monster energy drink is teenager and youth. To reach this two segment, company uses different strategies to communicate with their potential consumers and create more new customers with the same interests. For example, they provide more opportunity to communicate with customer by brand celebration ceremony, sponsor sports competition such as surfing, gaming and racing, doodle exhibition. In addition, the subsidiary c ompany of Monster offers the derivative products to gain more market share such as hats, T-shirts, watch and sports products. Also, Monster energy drink established the plan to promote their products in several ways such as social commercial advertising on roadside, shops refrigerator and back of vocal concert tickets. 3.4 Brand Community The importance of brand community has already become the major trend for company to communicate with their consumers. The famous advertising spokesperson for company could enhance the effectiveness of advertising. For example, Michelin sponsored the races around the world. A numbers of marketers use Tiger Woods as an endorser for their brand. These are the classical tools to implement the brand community as the new strategy and share the brand value through servicing or animations. Wiegandt (2009) claimed that the existence of brand communities has the potential to reduce the cost of advertising, brand communities not only provide firms with a pool of suitable and highly motivated customers to choose from, but also to learn the social knowledge from brand communities. Monster energy drink has built many monster sports communities for their consumers. The Monster Army is one of the largest communities for great numbers of athletes and fans Monster Army could make people get insider ac cess to the Monster Energy lifestyle Athletes, Sponsorship, News, Music, Contests and Events. The Monster Army is a legion of athletes and fans that represent the brand all over the world. People could get together to share the information and experience from the brand communities and they provide a convenient way of communicating to its customer such as Facebook, Twitter, iTunes and YouTube. 3.5 Brand Stakeholder Relations Stakeholders contribute to companys business in exchange for the value that it delivers to them (Finskud 2009). Company need to secure the value of their stakeholders in order to gain more profit from existing market. Successful branding can have a dramatic impact on consumers by providing the opportunities to offer the brand to appropriate stakeholders. Monster is concerning the connection with their stakeholders. They created the new plan for their stakeholders. Monster energy drink has a strong relationship with their rock bands partner. It provides more opportunities for their loyalty consumers to see the great rock singer. Also, it still sponsored some special sports event to attract more potential customers and support their brand communities become successful. 3.6 Brand Semiotics Monster Energy is a brand of energy drink manufactured by Monster Beverage Company of Corona, California. It was one of the first drinks marketed in a 16-ounce can. It is available at most supermarkets and convenience stores in the U.S. and Canada. The original Monster energy drink comes in a black can with a green M logo. Monster pull tabs are unique from standard pull tabs in that they are punched with an M instead of a large hole (Energysip.com 2011). The semiotics is important because its identify Monster energy drink to the world. Monster energy drinks semiotic is all about building brand awareness and people trust about its products. This semiotics will be showed on all promotional item and document so it will support companys image. Also, the attractive semiotics of Monster energy drink could influence the imagination of consumers and pulling the attention of consumers. 3.7 Typography Typography is a design of the text, which covers a wide range of things, such as books, poster and website which are textual. Also, the words on paper or screen affects on the area around the words, the size and proportions of those channels (Friendsofed, 2011). The main job of typographer is to make things clear and to make things work, to make sure that the text is legible and that the underlying structures in the authors manuscript (such as headings, chapters, and sections) are accurately reflected in the final work (Friendsofed, 2011). Typeface is a set of characters drawn from the same design. Times and Arial are typefaces. Strictly speaking, Times Regular and Times Bold are different typefaces, but theyre part of the same typeface family. Typeface is a significant of the visual component (Friendsofed, 2011). 3.8 Brand Strategy Brand strategy is a plan of the brand which will concern with the objectives. As well as, the strategy should be differentiate and maintain the customer which relate to the brands vision. The brand strategy is affect on the brand behavior and brand experience of the business. (Brandchannel, 2010). Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge. Teenagers and young adults are undoubtedly the core consumer group for monster energy drinks. Brand strategy of monster is focus on teens and youths segments. Monster reached its core market of males aged 18 to 32 by flooding retailers with giant cans of its various energy drink offering, in essence supersizing the much smaller cans sold by Red Bull. Its aggressive image, striking packaging, and oversized cans have helped monster expand its position in growing energy drink market. With such a young core consumer base, Mons ter energy drink marketing focuses on youth themes and strategies. Monster improves their brand image through sponsorships of extreme sporting events and lifestyles, such as wakeboarding, skateboarding, motocross, and surfing (Simon, 2007). The most current trend in energy drinks marketing is from its users in cyberspace. Thus, monster energy has created their webpages to show their drinking products and their events. This kind of exposure is a boon to marketers, because they are in effect advertising the products. Moreover, it improve brand image and reflects strong grassroots support. 3.9 Employer Branding It can be defined the Employees branding as an image of the company which will effort to communicate with the current and future employees to make them satisfy with their workplace (Reach Information, 2008). An employer brand is a collection of ideas and beliefs that influence the way current and potential employees view an organisation and the employment experience that organisation is offering. It communicates the companys culture and values and helps to ensure employees are passionate about, and fit in with, the organisational culture to help move the company forward. For an employer brand to be successful, it should focus on the entire employment experience, organisational personality, goals and values. Therefore, the monster corporate brand supports the employer brand. Monster used peers influence to attract great people who have the passion and positive attitude in the job. Also, interview is often the most important battle to win. An organisations employer brand and reputation go a long way in attracting people and this is particularly beneficial for many larger companies. Monster should work harder on their employer brand and promote their image through public relations, advertising and word of mouth. 3.10 Brand culture Brand culture is the cultural dimensions or code of brand history, image, myths, art, and theatre that influence brand meaning in the market place (Schroeder 2008). Monster brand cultural is a company culture in which employees live to brand values, to solve problems and make decisions internally. Monster Energy Drink is one of the newer breed of soft drink. Monster energy is the No. 1 Energy brand in the USA. First launched in the USA in 2002, Monster energy has been the innovator in the energy category in the USA, pioneering the 473ml can, 710ml resalable can, 946ml can, Juice + Energy and Java Monster. Monster energy builds a close and credible association with its core target market through its sponsorship of athletes and events that generate media coverage and re-enforce brand imagery (Schweppes, 2011). Section Four Agency Pitch 4.1 Situational analysis In the future, we would like to choose a new branding approach which promotes Monster into Chinese market. Because China is thought to be the center of the Earth and the third largest country in the world (after Russia and Canada).The country has the largest population in the world. China is a time-honored country; it has more than 5000 years history. The culture of china is more traditional and conservative. After China joined the World Trade Organization (WTO), many retail investors from all over the world are developing quickly in China. They are expanding their market size and share, thus Chinese retailers are facing more severe competition. Chinas economy under the past 30 years has changed from a centrally planned system that was huge closed to international trade to a more market-oriented economy. It has a rapidly increasing private sector and is a major player in the global economy. China is a rapidly rising global economic power. Overall growth has an average which between 7 to 8 percent for more than 10 years, with some markets expanding much more rapidly; In terms of the population of 1.3 billion, China presents the largest consumer market which is the most populous nation in the world. According to The World Factbook (2010), the labor force in China is 813.5 million in 2009 and it is the first rank if compare to the world.The government of China is very stability for foreign company to do international business in these days. In June 2010, China raised their foreign investment to the second-highest even the global economic recovery show signs of weakening. 4.2 Competitor media analysis Monster has a competitor-Red Bull functional/energy drink. Red Bull energy drink is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. It coming into being 40 years ago in the beautiful South East Asian countryThailand, is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. Although the other energy drinks such like Red Bull has already spread in Chinese market. Through Medias and promotion, the Red Bull brand had been widely known in China within two years. 4.3 All about Monster Unlike Most companies, monster energy drink has their characteristics, they did not spend plenty of money to advertising and promotion to tell customers how good their products are, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink for customers. Energy drink is the quite new Market in China, and the assumed competitor is Red bull, thus Monsters package will be very different from red bull as it is in U.S.A now. Marketers will also do the localization to fit in the one of largest market in the world, for example: using Chinese character. According to the income level in China, marketers will decide an acceptable price, and the red bulls price in china is definitely our reference, we will make the price 5% lower than red bull. In 2010, Monster Energy will expand their market and release their products to other countries. most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their products are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic target and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. We will find the largest drink distributor in the world which is also running business in China to support Monster energy drink, therefore Coca cola will also be our partner in China, same as in U.S.A. In terms of Promotion, we will follow the same methods what Monster now is doing in U.S.A, which is not doing advertising much, but sponsor and support the local athletes, bands, and sport events. 4.4 Limitation Energy drink is a quite new product in the world, thus a lot of information is too hard to reach, and there are rare studies related to energy drink, so the resources researchers can get is limited. In addition, according to our research purpose, during the seminar, all of researchers have agreed that Energy drink is a specific market and different from other soft drinks, it should be individual analyzed, hence, we set up Monsters opponents which are energy drinks companies only. And this decision has become our restriction during the research, because we all focused on energy drink companies, and assumed them as Monsters only opponents. CONCLUSION To sum up, Energy drink is a new campaign in drinks companies, and this market is not only enlarging, but lucrative. Everyone drink company wants to be the first brand in this field. As previous chapters discussed, Red-bull and Monster are considered to be the first-two brands in energy drinks. The competition between them is keen. How can Monster be won in this campaign? In this study, researchers all agreed that Monster should pay more attention on overseas markets, and the reasons is, the endorsers of Monster are all based in USA, but worldwide famous in their own audiences, on the other words, their followers are everywhere crossing over the world, thus Monster should utilize this opportunity to introduce their product broadly, and build up their brand image as well. For example, Energy drinks in most oriental countries is not common at the moment, consumers there are still need to be developed, Monster should try to be there as the first arrived energy drink, and then proceed to branding themselves as the first brand energy drink through most common social medias, meanwhile doing the same method as they are still working on in USA, sponsor the local stars and sport event, localizing themselves, furthermore, while Monster is worldwide everywhere, they can earn not only income but also the reputation, this could be another positive instrument for Monster to win the competition in their hometown USA. Researchers believe this way could be help for Monster energy drinks future business