Advertising in context Essay Example | Topics and Well Written Essays - 1000 words

ad in context - Essay ExampleAdvertising is very important for every kind of business.Every businessman is constantly looking for the new advantageous ways to attract new customers and get much return with low expenses.In the modern world information technologies offer new opportunities and new kinds of advertizement. According to recent re dependes, online advertising to consumer time ratio is circa 50%, which is quite significant amount and thus, implies great advertising possibilities hidden in net marketing (Walters, 2009). This point of view was confirmed with general opinion expressed in BBC watchword in 2006 that print and TV media argon not able to meet current marketing needs, which could be satisfied with online resources. It can be explained by low cost of internet advertising and by the feature that now when people spend much time in the internet, internet advertising can be used not only for internet business but for any kind of business (Walters J., 2009). solu tion of internet advertising It is commonly accepted that history of internet advertising originated in far extraneous 1991, when CERN presented their brainchild World Wide Web in Switzerland (Abbate, 1999). Firstly, internet was exploited by grass grow around 1994, when such companies as AT&T, MCI, Sprint, and Volvo asked HotWiredto develop online ads for their sites (Singel, 2010). However the practice was not very touristed because online connection was pretty slow, internet resources were not developed, which caused serious inconveniences. At the end of 1994 Roy Schwedelson, one of the first promoters of internet usage for commercial goals, made a speech about online marketing possibilities at the Information motorway conference in order to stimulate more agencies to exploit the Web for advertisement goals. In January 1995 prophecy firstly put their online site on commercial base for the subscribers. Soon, such companies as MCI, Air Walk,and Jim air followed their example. In response for increased interest in online ads NetScape, Google, and InfoSeek started to develop structured official platforms for advertising. In 1996 nevertheless initiative in internet marketing was taken by Microsoft, which became the leading Web advertiser in short time (The history of internet advertising, 2007). Probably, the first noticeable online advertisements appeared at AT&T and Procter & essaysites, when they realized advantages and great future of internet technologies and started to invested serious money in their web pages development (Herman & McChesney, 2004). Gradually, more companies and marketing agencies appreciated how they could gain from internet advertising and it could be said that at the end of 1997 parentage of 1998 the industry got general commercial acceptance. By 2001 such dinosaurs of World Wide Web as Google, hick, Microsoft, American Online, and Amazon achieved record number of views, which contributed about 125 to 442 million users. (Silk, Klein, Berndt, 2001) Types of internet advertisements There are several types of internet advertising, which are widely applied nowadays superior ads, unicast, sidebar, blogging and social network ads, pop-up ads, search engine submission and optimization, text links, floating ads, e-mail ads and many others (Rivers). Banner ads were developed to favor carry on sales, which are also called branding sales, primarily. This kind of ads is similar to brick and mortar billboard ads, which main task is to try consumers with certain information about particular brand briefly and awake their interest (Harris). Moreover, online banners usually ask that users would undertake some actions like tick offing the banner or searching for further information. However, recent researches showed that nowadays banner ads are supposed to be quite ineffective just 2-5 people out of 1000 click the banner while others simply ignore it (Wilson, 2009). Unicast ads are supposed to be more effective than upright banner ads and are presented with some kind of mini video commercials,